Femme Natural Boost was an energi drink launched in 2010, free from taurin and unnatural sweeteners. Instead containing aintioxidants and vitamins.
The challenge was to establish an original brand in a very gritty industry filled with extreme sports and very masculine imagery.
Our solution was to turn to unconventional graphics, colours and a feminine touch. Making it look the opposite of the competitors.
Rough graphics made with old brush
Mixing rough textures with clean graphics
Punk inspired site that reflects the brand
We kept the 250ml tall can that is characteristic for energy drinks, but with a twist
We used the Ferris wheel, inspired by Roue de Paris, as a symbol and house logo for the brand