Furhat Robotics
The human face
of AI

Background

Furhat Robotics is a Stockholm based startup building the world’s most advanced social robotics platform. Their robot communicates with us humans as we do with each other – by speaking, listening, showing emotions and maintaining eye contact.

Challenge

Being a start up, Furhat Robotics was in need of a brand identity to bring them to market. As AI can be intimidating, our goal was to create something that both felt futuristic and humane.

Solution

The meeting ground for robotics and the humane is the core of Furhat. A futuristic look with an ease of use. An identity that extends across all platforms. An identity finding the face of AI.

Furhat Visual Identity Case Hero

Furhat
Robotics
The human face of AI

Background

Furhat Robotics is a Stockholm based startup building the world’s most advanced social robotics platform. Their robot communicates with us humans as we do with each other – by speaking, listening, showing emotions and maintaining eye contact.

Challenge

Being a start up, Furhat Robotics was in need of a brand identity to bring them to market. As AI can be intimidating, our goal was to create something that both felt futuristic and humane.

Solution

The meeting ground for robotics and the humane is the core of Furhat. A futuristic look with an ease of use. An identity that extends across all platforms. An identity finding the face of AI.

Product

Furhat can recognize multiple human faces, emotion and much more.

Furhat Visual Identity Case Devices

Site and product

DeepStream is the leading procurement software on the market.

Site and product

A world of connected businesses empowered to seamlessly exchange information, transact rapidly and transparently.

Logotype

In a simple yet significant way the logotype consist of two shapes where the circle represents the human and the square represents the robot. Together they also create a silhouette of the robot itself.

Furhat Visual Identity Case Packaging
Furhat Visual Identity Case Packaging 2

Tons of tech

High tech for a high tech world.

Furhat Visual Identity Case Tech
Furhat Visual Identity Case Devices 2

Site

We created the Furhat website
and visuals.

Furhat Visual Identity Case Interface

Product

We helped Furhat Robotics to create an UI kit, which would help the user easily customise and set up their robot.

Hardware

Furhat Software is the Conversational Operating System that runs on the robot, bringing together state of the art systems in speech recognition, computer vision, speech synthesis, animation and dialogue management.

Furhat Visual Identity Case Robot
Furhat Visual Identity Case 3D Asset
Furhat Visual Identity Case Packaging 3

Neon sign

Furhats logo in a physical shape.

Furhat Brand Design Case Face to Robot

Face to face

A promotional video created by Furhat.

Furhat Visual Identity Case Office
Furhat Visual Identity Case Merch

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