Leeroy
Uncover the
joy of running
a restaurant

Background

Leeroy is the tech company that equips restaurant owners with the powerful, next-generation tools they need to be successful. Founded in 2007, it provides a range of digital solutions that help restaurant chains run, manage and optimise their business.

Challenge

To create a brand identity that can visualise Leeroy’s mission: To equip restaurant owners with the powerful, next-generation tools they need to be successful – and thrive. But also remove the roadblocks for its owners and staff so they can focus on what matters – kick-ass experiences and delicious food.

Solution

It’s always been there – the spark and the passion of creating great experiences around delicious food. We remove those burdens and lighten the load. We help you run your restaurant with more ease, creativity and insight. And we help you uncover the joy that has always been there.

Leeroy Visual Identity Case Hero

Leeroy
Uncover
the joy of running a restaurant

Background

Leeroy is the tech company that equips restaurant owners with the powerful, next-generation tools they need to be successful. Founded in 2007, it provides a range of digital solutions that help restaurant chains run, manage and optimise their business.

Challenge

To create a brand identity that can visualise Leeroy’s mission: To equip restaurant owners with the powerful, next-generation tools they need to be successful – and thrive. But also remove the roadblocks for its owners and staff so they can focus on what matters – kick-ass experiences and delicious food.

Solution

It’s always been there – the spark and the passion of creating great experiences around delicious food. We remove those burdens and lighten the load. We help you run your restaurant with more ease, creativity and insight. And we help you uncover the joy that has always been there.

Products

The brand displayed on POS, kitchen display and their white-label app.

Leeroy Visual Identity Case Devices

Products

The brand displayed on POS, kitchen
display and their white-label app.

Leeroy Visual Identity Case Photograph
Leeroy Visual Identity Case Typography
Leeroy Visual Identity Case Photograph 2
Leeroy Visual Identity Case 3D Asset

Icons and symbols

Icons and symbols that provides a full suite of solution.

Leeroy Visual Identity Case Website 2

Site

Icons and symbols that provides a full
suite of solution

Leeroy Visual Identity Case Product
Leeroy Visual Identity Case Product 2
Leeroy Visual Identity Case Marketing
Leeroy Visual Identity Case Sign
Leeroy Visual Identity Case Merch
Leeroy Visual Identity Case Print
Leeroy Visual Identity Case Bag

The design
process

Leeroy Visual Identity Case 3D Behind the scenes 1
Leeroy Visual Identity Case 3D Behind the scenes
Leeroy Visual Identity Case 3D Behind the Scenes Result

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