Background

Froda was founded in 2015 with a clear idea - to revolutionize the banking experience for entrepreneurs in need of financing, by saving them time, energy and money. Today, they are one of Sweden's fastest growing fintech companies and have helped more than 50,000 companies grow.

Challenge

Froda was one of the very few early birds offering corporate loans directed to smaller companies. Later years, the competition has now increased as more players has joined the table and Froda was now in need of uppdating their brand identity to create an unique look to acompany their product.

Solution

Froda means flourish, and that is exactly what Froda is all about, making small companies grow and prosper. We based the brand identity on this concept. With an elegant fusion of modern design and symbolic illustrations we hope Froda will thrive even more.