Background

The Gang is an international game development studio committed to developing world-leading, immersive gaming experiences. They have revolutionized how large companies are seen and market themselves within the Metaverse. The Gang has Gucci, Vans, and Fifa among its clients, to name just a few

Challenge

Our main challenge was to make The Gang look more global and corporate but still keep the heritage and playfulness of the original gaming studio. We wanted to create a serious, global look without feeling rigid and boring, and without loosing the spark in the eye.

Solution

With a playful and vibrant expression, we have seamlessly woven the global, creative, smart, competitive, and fearless spirit of The Gang into a larger and more corporate platform. This transformation isn't just a change in appearance; it's a journey that blends The Gangs new identity with the structured approach of the corporate world.