The Gang is an international game development studio committed to developing world-leading, immersive gaming experiences. They have revolutionized how large companies are seen and market themselves within the Metaverse. The Gang has Gucci, Vans, and Fifa among its clients, to name just a few
Our main challenge was to make The Gang look more global and corporate but still keep the heritage and playfulness of the original gaming studio. We wanted to create a serious, global look without feeling rigid and boring, and without loosing the spark in the eye.
With a playful and vibrant expression, we have seamlessly woven the global, creative, smart, competitive, and fearless spirit of The Gang into a larger and more corporate platform. This transformation isn't just a change in appearance; it's a journey that blends The Gangs new identity with the structured approach of the corporate world.