A brand identity that resonates with customers and helps to build a strong and loyal customer base
Introducing the all-new Brand
Mynt is a digital payment and financial services company that provides a range of solutions for businesses and consumers. Their main product is a mobile payment app that allows users to transfer money, pay bills, and make purchases online and in-store. They also offer a range of other services, including e-invoicing, cash management, and online merchant services.
One of the biggest challenges for a financial services company is building trust with its customers. People are often skeptical when it comes to managing their money online, and they want to be sure that their funds are safe and secure. Therefore, creating a brand identity that conveys trust, reliability, and security is critical for building a strong customer base.
To build trust with customers, financial services companies should focus on creating a brand identity that conveys transparency, security, and reliability. This can be achieved through messaging that highlights the company's commitment to security and data protection, as well as by using design elements such as a professional color palette and clean, modern visuals.
Site and product
Intuitive user interface, robust security features, and easy access to a range of financial solutions
Mynt Sans Display
We created a unique font with Universal Sans 2.0. Mynt Sans Display has a clean and modern look and a slightly condensed letter spacing to optimize legibility.
Soft, natural lighting and muted color palettes that emphasize warmth and authenticity
Mynt Credit Card
Visually appealing, with a clean and simple layout that emphasize the logo and brand colors
The website's design is consistent with Mynt's overall brand identity, with a focus on simplicity, elegance, and usability.