Background

The plant industry have the last couple of years been booming, and with that Planta. As your green thumb factotum, they keep track on everything about your plants as well as find their species and even sets up treatment plans in case of illness or mishandling.

Challenge

The problem Planta has been facing is that their product is being plagiarized by competitors. To stand out more they required a new graphic expression to sell their service.

Solution

We focused on the plant in its (un)natural habitat, the home, with the diversity of homes as the key. Identity takes respect for different expressions and uses. A custom made icon set and UI kit, as well as site and marketing material.