RQT
Stora Wäsby Raquet Academy

Background

RQT is the next generation's racket facility intended to train future tennis and padel talents. The initiative started with Jacob de Geer, founder of iZettle, who wanted to give back to his local community, Upplands Väsby. A community best known for the rock band Europe and the hockey team Vilda Wäsby.

Challenge

Unlike football and other team sports, racket sports have not been known for inclusivity. RQT did not want to continue that legacy. Instead, they want their facility to be an open space where people from various backgrounds are welcome. We wanted to take the same approach and translate it into an innovative and modern design solution.

Solution

We needed to remove anything that indicates any form of exclusivity. Seals, emblems and dated 19th-century references were out of the window. Instead, we wanted to focus on sports, play and creativity. The key to the solution was the logotype, RQT; R symbolizes the racket, Q the tennis ball and T the court lines.

RQT Visual Identity Case Hero

RQT
Stora
Wäsby
Raquet
Academy

Background

RQT is the next generation's racket facility intended to train future tennis and padel talents. The initiative started with Jacob de Geer, founder of iZettle, who wanted to give back to his local community, Upplands Väsby. A community best known for the rock band Europe and the hockey team Vilda Wäsby.

Challenge

Unlike football and other team sports, racket sports have not been known for inclusivity. RQT did not want to continue that legacy. Instead, they want their facility to be an open space where people from various backgrounds are welcome. We wanted to take the same approach and translate it into an innovative and modern design solution.

Solution

We needed to remove anything that indicates any form of exclusivity. Seals, emblems and dated 19th-century references were out of the window. Instead, we wanted to focus on sports, play and creativity. The key to the solution was the logotype, RQT; R symbolizes the racket, Q the tennis ball and T the court lines.

Logotype

The RQT logotype in motion.

RQT Visual Identity Case Mobile Website
RQT Visual Identity Case Game
RQT Visual Identity Case Website

Website

rqt.se

Sign

The RQT sign in frosted and coloured glass.

RQT Visual Identity Case Sign
RQT Visual Identity Case Merch
RQT Visual Identity Case Behind the Scenes

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